Core Strategy E

Redefine the Member Profile of HBA

1. Expand membership to include the remodeling industry.
2. Develop the membership structure to reach multiple members within larger member firms.
3. Evaluate the benefits of expansion into contiguous counties.
4. Explore cross-selling membership options with other associations.
5. Explore the potential of student-related memberships and internships with career centers and local colleges.
6. Improve the HBA relationship with national wholesalers and retailers.
7. Review and evaluate membership classifications for future relevance.
8. Review the structure and the HBA name for its potential to be an alliance or umbrella for other associations.